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Why Affiliate
Marketing?
Well, simply because affiliate marketing is the
easiest and probably the best way to earn
profits online, unless otherwise you are a
businessman and would rather sell your own
products online than advertise other
businessman’s products on your site. But even
online retailers can benefit from affiliate
marketing programs, because affiliate marketing
actually works for merchants as well as it works
for the affiliates.
Affiliate marketing, simply said, is a
relationship or agreement made between two
websites, with one site being the merchant’s
website and the other being the affiliate’s
site. In the relationship, the affiliate agrees
to let the merchant advertise his products on
the affiliate’s site. The merchant, on the other
hand, would agree to pay the affiliate in
whatever method they have agreed into. This
would generally mean easy income for the
affiliate, as he would do nothing but place the
retailer’s ad on his site. This would also be
very beneficial for the merchant, as getting
affiliates to advertise their products would be
a lot more affordable than hiring an advertising
firm to promote their products.
There are a variety of methods on how the
merchant would compensate the affiliate for his
services, and for the webmaster, these methods
simply translates to the method by which he
would earn easy cash. Among the more common
methods of compensation are the pay-per-click
method, the pay-per-lead method, and the
pay-per-sale method. The pay-per-click method is
the method most preferred by affiliates, for
their site’s visitor would only have to visit
the advertiser’s site for them to gain money.
The other two methods, on the other hand, are
better preferred by merchants, as they would
only have to compensate you if your visitor
becomes one of their registrants or if the
visitor would actually buy their products.
Getting much profit on affiliate marketing
programs, however, does not depend so much on
the compensation method is it does on the
traffic generated by your site. A website that
can attract more visitors would generally have
the greater chance of profiting in affiliate
marketing programs.
What about Google Adsense?
Google Adsense is actually some sort of an
affiliate marketing program. In Google Adsense,
Google act as the intermediary between the
affiliates and the merchants. The merchant, or
the advertiser, would simply sign up with Google
and provide the latter with text ads pertaining
to their products. These ads, which is actually
a link to the advertiser’s website, would then
appear on Google searches as well as on the
websites owned by the affiliates, or by those
webmasters who have signed up with the Google
Adsense program.
While one can find a lot of similarities between
Google Adsense and other affiliate marketing
programs, you can also see a lot of differences.
In Google Adsense, all the webmaster has to do
is place a code on his website and Google takes
care of the rest. The ads that Google would
place on your site would generally be relevant
to the content of your site. This would be
advantageous both for you and for the
advertiser, as the visitors of your site would
more or less be actually interested with the
products being advertised.
The Google Adsense program compensates the
affiliate in a pay-per-click basis. The
advertisers would pay Google a certain amount
each time their ad on your site is clicked and
Google would then forward this amount to you
through checks, although only after Google have
deducted their share of the amount. Google
Adsense checks are usually delivered monthly.
Also, the Google Adsense program provides
webmasters with a tracking tool that allows you
to monitor the earnings you actually get from a
certain ad.
So, where do all of these lead us to?
Where else but to profits, profits and even more
profits! Affiliate marketing programs and the
Google Adsense program simply work, whether you
are the merchant or the affiliate. For the
merchant’s side, a lot of money can be saved if
advertising effort is concentrated on affiliate
marketing rather than on dealing with
advertising firms. For the webmaster, you can
easily gain a lot of profits just by doing what
you do best, and that is by creating websites.
And if you combine all your profits from both
the Google Adsense program and other affiliate
marketing programs, it would surely convert to a
large amount of cash.
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