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According to
Google, the Adsense program contains three
distinct sections that influence the exact
amount of your cash. These are: Clickthrough
rates, Page impressions, and Effective cost per
thousand impressions (CPM).
It may seem easy but the truth for many is, by
simply adding Google ads to any new or existing
website you have will automatically maximize
possible revenue streams. Google places relevant
CPC (cost-per-click) and CPM ads into the same
auction and lets them compete against one
another. The auction takes place instantaneously
and when it's over Adsense will automatically
display the text or image ad(s) that will
generate the maximum revenue for a page -- and
the maximum revenue for you.
Clickthrough rates are mathematically determined
as a percentage of viewers who have chosen to
click on your particular advertisement, versus
the total number of impressions viewed. This
number can be influenced and enhanced by carful
wording, structure, and layout of the
surrounding information to any given ad. Google
attempts to adapt each advertisement placed to
appropriately fit their ad to the content,
context, and relevance of the web pages
themselves. The more the information surrounding
the Google ads have in common, the more specific
and targeted Google is able to make their ads.
For example, if your web page is designed to
focus on cars you would make sure that the work
"bicycles" appears aggeresively through the
article typically with several aspects about the
bikes outlined. This greatly increases the
likelihood that Google will deliver specific
advertisements for bicycles to your ad pages.
The net effect is delivery of targeted which in
turn increases your clickthrough rate.
Page impressions simply stated are the number of
occurrences web pages that contain Adsense ads
are viewed for a given period of time. There is
no getting around this issue. Unless you have
traffic coming to your site, well maximized
Adsense activities will do you no good!
Increasing traffic to your site is a
multi-dimensional effort that involves a
multitude of different techniques and efforts.
These typically include such things as a
reciprocal linking strategy, article
submissions, forum participation, directory
submission, pay-per-click (PPC) programs, and a
carefully planned and implemented search engine
optimization (SEO) strategy.
Effective cost per thousand impressions (CPM).
The measure of importance for CPM gauges a
marketer's average revenues or earnings, per
thousand clicks. The goal being to increase the
CPM earnings average as high as possible. This
ensures maximum profits and revenues. A key to
increasing the CPM effectiveness is careful
selection of keywords. Depending on the
popularity of specific words, Google pays
according to this popularity. Keywords that
receive millions of clicks pay a much higher
rate (per click) than those with low click
frequency. To locate additional information
about keyword research tools, simply run a
search on Google. You will find information
ranging from the use of search engines such as
Overture, to a wide variety of keyword search
tools.
Utilizing these stratagies, you should be able
to substantially increase your profits and
success with the Google Adsense program.
Combining these with other strategies (such as
the location Google ads within a given web page)
will dramatically increase both the efficiency
and effectiveness of your campaign activities.
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